Monday, July 26, 2010

Colombia’s lesson in economic development


A faster pace of economic development calls for microlevel reforms to help specific sectors and companies become more competitive in global markets.

Many developing countries are frustrated because better macroeconomic conditions haven’t led to faster economic growth. Clearly, earning an investment-grade rating on sovereign debt isn’t enough. Our work in Colombia creating and implementing an economic-development program, with a model focused on improving specific industry sectors, could provide useful lessons for a number of developing countries.
Colombia has enjoyed a surprising political and economic turnaround over the past decade. Nonetheless, many economists assert that the improvements in the business environment are necessary but not sufficient to ensure sustainable economic development. The country’s government concluded that to achieve enduring success, it would have to focus on making specific business sectors more competitive. Its Productive Transformation Program,1 launched in 2007, created a novel public–private partnership engaging eight industry sectors. Early results suggest that tighter collaboration has not only removed investment barriers but also built competitive advantages.

From:
JULY 2010 • Luis Andrade and Andres Cadena
McKinsey Quarterly, the business journal of McKinsey & Company.

WW Grainger Buys Majority Stake In Parts Distributor Torhefe


W.W. Grainger Inc. (GWW) has acquired an 80% stake in Colombian maintenance parts distributor Torhefe SA through the formation of a joint venture, increasing its Latin American presence.

Fortunes for the industrial-products provider have improved the past year amid a rebounding global economy, which it tends to mirror because of the breadth of its product offerings.

Torhefe, which will be re-named Grainger Colombia, had revenue of $23 million last year.

Courtesy: WSJ

http://online.wsj.com/article/BT-CO-20100621-706368.html?mod=wsj_share_facebook

Hewlett Packard to open State of the art Global Service Center


Medellín, Colombia, July 13, 2010 – HP announced today plans to open a state of the art Global Service Center in the city of Medellín. HP announced a strategic partnership with the City of Medellín and the Colombian national government to open a new Global Service Center that is designed to operate as a strategic hub of operations with cross-functional capabilities, such as technology, back office and sales support.

Tuesday, April 13, 2010

Colombia: On of the friendly countries to do business.

Recently during the World Economic Forum that took place for the first time in Cartagena, Colombia. One of the general consensuses is that Colombia is among the most business friendly environments around the world. According to Klaus Schwab, Founder and CEO of the World Economic Forum, thanks to its leadership and productive transformation “Colombia has achieved the title of Region’s Champion”. Make in it a premier destination for investors.
For more information on Colombia’s doing business rankings visit http://www.newsweek.com//frameset.aspx/?url=http%3A%2F%2Fwww.doingbusiness.org%2Feconomyrankings%2F

The Secret Life of Juan Valdez

By Daniel Gross
How Colombia's most famous coffee picker is challenging Starbucks.


Remember Juan Valdez? In a long-running series of television ads, the iconic Colombian coffee farmer and his donkey were the embodiment of Colombia's legitimate cash crop.

Until the emergence of Shakira, Valdez, who was played by two different actors, was the Colombian celebrity most known to Americans. My Slate colleague John Dickerson recalls that on a trip to Colombia with President George W. Bush, the press corps was sequestered at the airport, and "Juan Valdez" was brought out to pose for photographs with reporters. "People took a few and then he hung around smiling at all of us typing on our laptops for the next seven hours." (Dickerson doesn't remember whether the donkey was present. After all, when you're traveling with the White House press corps, it's tough to keep track of the precise number of asses on the premises.)



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In the past decade, Colombia has undergone a transformation—it's safer, more prosperous, and, while still poor, much more integrated with the global economy. Exports tripled between 2002 and 2008. Juan Valdez has also undergone a transformation. The stock character is gone, but the name lives on. In the past decade, Juan Valdez has shifted from being a person who traded on a stereotypical, pre-modern image of Colombia—lilting Spanish, peasant garb, farm animal—into an international brand and consumer experience.

As I learned from my visit to Colombia last week, where I was traveling with a group of journalists and attending the World Economic Forum Latin America, Juan Valdez is now a brand, not a guy. In 2002, Colombia's National Confederation of Coffee Growers (here's their English site) launched an ambitious plan to turn Juan Valdez into a sort of Colombian Starbucks. It set up stores to sell beans by the bagful to tourists and began to open coffee bars. Outside Colombia's borders, expansion has been relatively slow. Juan Valdez has opened stores in New York, Philadelphia, and Washington, D.C. (though it closed one of its New York stores in February), a few in Spain, and several in Chile and Ecuador. (Here's a store locator.)

In its home country, however, Juan Valdez is beginning to gain Starbuckian scale, especially in Bogota, home to at least 60 Juan Valdez shops. It's capitalizing both on nationalism and the significant advances of the Colombian economy. In recent years, as the domestic security situation has improved, Colombia has benefitted from rising global demand for commodities—oil and metals—and steady growth in foreign investment. In the World Bank's most recent Doing Business rankings, which rate countries on how easy it is to do business there, Colombia scored 37th, the highest ranking of any Latin American country. One of the biggest items in the Colombian news this week was the fact that inflation is running at a meager 1.84 percent annual rate. Growth in extractive industries has spurred growth in banking, transportation, engineering, professional services, and information technology—the type of jobs where you need to pop out for a jolt in caffeine to help you survive the next PowerPoint presentation.

Starbucks hasn't figured this out yet. Starbucks sells Colombian coffee at its stores in the United States and in Peru, Mexico, Argentina, and Brazil. But it doesn't have any outlets in the land of Juan Valdez. In the base of an office building in Bogota, Colombia, the Juan Valdez cafe is very similar to a smaller Manhattan Starbucks. The décor is modern—a red color scheme, with no kitschy weavings or hats. Professionals in smart casual sip caffeinated concoctions, generally ignore the wan pastries, and peck away at smart phones. And, like Starbucks, Juan Valdez tries to infuse its caffeine-delivery vehicles with dollops of off-putting connoisseurishness. At the airport in Bogota, I picked up a pound of Juan Valdez's Amazonico. This bean, the package tells us, hails from the Amazon Basin and is "clean, with a strong hint of the wild and a rich residual flavor." Whatever. This morning, I whipped up a double shot, sat down at my desk, turned on the computer, and looked out the window. There were squirrels and deer in the yard, but no donkey. Still, Juan Valdez was definitely in la casa. "Bueeenos Dias."

Friday, January 29, 2010

Colombia's Capital Finds New Sense of Optimism


This article by the New York Times ( its clear evidence of the positive changes that Colombia is experiencing

By NICK FOSTER
Published: January 28, 2010
BOGOTA, COLOMBIA — Once a byword for kidnappings, bombs and chaos, Bogotá has become one of South America’s most attractive cities for foreigners to live and invest in.

The Colombian capital has a buoyant real estate market, thanks in part to a burgeoning economy and improved security. Also, the lessons learned from a local property crash 10 years ago has helped the country avoid the worst of the global downturn.

“Eight or nine years ago, Bogotá was a scary place to visit,” said Brian Andrews, a television news reporter who once worked in Florida and now anchors an English-language news report here.

Álvaro Uribe, Colombia’s president since 2006, has taken a hard line on security issues and scored notable successes against left-wing guerilla groups in recent years. Although the Revolutionary Armed Forces of Colombia, a rebel insurgency, continues to challenge the government — most recently in December with the kidnapping and killing of a southern governor — the capital city, with a population of 6.5 million, has not been affected.

“Now Bogotá feels like it could be a city in the U.S., but with a particular Latin flair,” Mr. Andrews said.

He has spectacular sunsets from his apartment (“a cathedral of space, full of glass and wood”), in a district that is attracting increasing numbers of professionals. He rents the apartment, a penthouse unit that has one bedroom and two bathrooms just north of central Bogotá, for the equivalent of $500 a month.

In practical terms, it is very difficult for a foreigner to get a mortgage from a Colombian bank unless he or she has a Colombian spouse or has lived in the country for at least six months and has a valid residence permit. But if a mortgage is not needed, non-Colombians can buy real estate with their passport.

The mainly residential sections of northeastern Bogotá, traditionally the preserve of the middle and upper classes, present the clearest evidence of the country’s peace dividend. The streets around the popular park at Calle (Street) 93 are full of new cafes and restaurants, their terraces busy until late evening. Much of the rest of the neighborhood presents a tranquil picture: maids sweeping the front steps, dog walkers exercising their charges.

Mauricio Jaimes, a real estate agent with Buy Colombia Realty, an Internet agency with agents in the country’s main urban centers, said property in the city’s northeastern districts increased in value by an average of 25 percent a year in the boom period from 2003 to 2007, before prices leveled off.

The city’s most expensive real estate is in that section, closest to the mountains that form a natural barrier to expansion on its eastern flank.

High-end units in new, and predominantly red brick, apartment buildings in the northeastern districts of Rosales, Chicó and Bosque Medina now sell for 5.5 to 6.6 million Colombian pesos per square meter — $254 to $305 a square foot. Although prices stagnated in 2008, they did not retreat, suggesting that they were not fundamentally overvalued, real estate experts say. During 2009, Mr. Jaimes said, there was a small increase of 2 to 3 percent in values.

Zoning policies in Bogotá favor mixed commercial and residential areas. That has kept the city’s financial district from being deserted after dark and over the weekend, a drawback in similar districts in South American cities like São Paulo and Caracas.

In 1999, Colombia had its own property crash. Spiraling inflation pushed up adjustable mortgage payments for large numbers of investors and homeowners, producing mortgages that were more costly than the properties were worth.

“Colombians learned from that real estate crash,” says Felipe Gámez, an architect whose construction company is building a 245-room Hilton in the financial district, one of a several luxury-hotel developments in the city. “Home buyers here invest very rationally, and builders begin construction when units are sold. That way, supply matches demand.”

Also, anyone who wants to buy an apartment or home before construction, what the industry calls “off plan,” puts payments into trust funds until the work is completed, a requirement that provides security for the buyer and reduces the risk of tax evasion.

The recovery of the city’s real estate market after the 1999 crash was accompanied by changes in local attitudes about the form and functionality of living spaces, at least among the capital’s most wealthy residents.

“Colombians might have become a little more austere in the last couple of years, but the boom was amazing,” said Yvonne Meyer, editor in chief of Casaviva, a magazine dedicated to residential design and architecture.

She proves her point by referring to some of the magazine’s back issues, which were heavy with advertising for imported wooden floors, luxury spa-type bathrooms and Italian kitchens.

“Our idea of what a kitchen could be changed,” Mrs. Meyer said. “Kitchens used to be solely a place where the maid would prepare food. But not any longer: Now the kitchen has become very much a social area and a focal point of the home. Many now incorporate islands so that the host can show off his culinary skills to guests. The effect is more modern, more urban.”

And televisions have started to appear where they were never seen before: in the reception rooms of upper-class homes. Mrs. Meyer explains that flat-screen TVs are more aesthetically pleasing to Colombians: “They can be fixed on the walls to look like pictures, and don’t look out of place among pieces of contemporary art.”

Thursday, January 28, 2010

New Free Trade Zones legislation will boost agribusiness

The Colombian Government has modify the Decree 4285 from 2009 regulating the Free Trade Zones regime. Under the original legislation the government allowed the creation of Single Company Free Trade Zones (SCFTZ) for agribusiness limited only to the production Bio-Fuel. Under the new amendments the regime will allow other industries to form SCFTZ for the following industries:

- Bio-Fuels
- Meat and Fish
- Oil and grease production from vegetables and animals
- Dairy Products
- Legume and fruits (prepared or preserved), tea, soup, vinegar, sauces and yeast
- coffee

To obtain FTZ status and their benefits the company most accomplish within the first (3) three years an investment of +$19.2 million dollars or the creation of 500+ jobs.

For more information on how to benefit from this legislation contact me at atribin@proexport.com.co